The Average Order Value (AOV) Driver Tree is a tool that breaks down the factors influencing AOV, focusing on its key components like Average Price per Item, Average Items per Order, and Average Units per Item. It connects these components to actionable drivers, such as pricing strategies, product availability, and bundling offers.

This approach helps identify specific areas where you can optimize processes, implement targeted strategies, and take measurable actions to increase the average revenue generated from each customer order.

Quick stats:

1 key metric - AOV (Average Order Value)
4 components
14 drivers
70 improvement hypotheses to help influence the key metric through actionable drivers

AOV (Average Order Value) Driver Tree

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